Eight Romanian companies took part in Amsterdam at the only contemporary art and jewellery fair in The Netherlands, along with artists and art designers from around the world.
Together with foreign partners, the Romanian exhibitors analyzed the latest trends in the field as well as the opportunities to promote the brand and name of the creator, and to increase the visibility on the international market. The concern for the value, originality and quality of the products created was also a topic resumed within the discussions held by the Romanian exhibitors during the fair, with celebrities, end consumers, journalists, and bloggers.
SIERAAD is a special fair in the international exhibition landscape, where artists sell their unique, personalized and crafted jewellery. Art designers from all over the world, including designers from international academic environments, have unveiled original works. Also, traditional art works produced by contemporary gold and silver creators, were presented.
Jewellery has been promoted as art works which materialize ideas in materials such as rubber, textiles, wood or ceramics, but also in silver and gold.
This seventeenth SIERAAD edition’s exhibitions were accompanied by a series of conferences and presentations.
The presence of the Romanian companies at SIERAAD International Jewellery Art Fair was provided by the Ministry for Business Environment, Commerce and Entrepreneurship, through the 2018 Program for Export Promotion, in a public-private partnership with the Romanian Contemporary Jewellery Association (ARCJ).
The Romanian producers participating in the Amsterdam Fair were JEWELAND SRL, RB DESIGN SRL, KATART SRL, THE KEY ADV SRL, SERVICE GROUP ACTIV CONCEPT SRL, SELECT DESIGN STUDIO SRL, GI BY ME SRL, LUPU STUDIO SRL-D.
Ministry for Business Environment, Commerce and Entrepreneurship